These days marketing and promoting a film extensively before its release has become almost mandatory. Hence, we were completely taken by surprise when we got to know that the forthcoming Himesh Reshammiya starrer Kajraare has released today (15 Oct) without any fanfare. Yes…you heard it right, Kajraare has released in just 2 cinema halls across India, namely New Empire in Mumbai and Apollo in Pune and that too with just one matinee show at each of these theatres.
There is no denying the fact that after Box Office disasters such as Karzzzz and Radio, Himesh’s market value has taken a beating. However, despite that, no one expected a big budget film like Kajraare to release all of a sudden and that too with morning shows in just 2 cinema halls.
Kajraare is directed by Pooja Bhatt and produced by Bhushan and Krishan Kumar. Why the makers have taken such a sudden and shocking decision is something which remains a mystery as all attempts to contact anyone closely associated with the film proved to be futile.
Source – Bollywood Hungama