(The report below for next year 2011 is by leading distributor Suniel Wadhwa)
As Bollywood plowed into 2010, there was plenty of clinging to the tried and true: most awaited movies like “ Kites ensemble star vehicles like “ Raavan” with Abhishek Bacchan and Aishwarya Rai directed by Mani Rathnam and “ Gujarish ” with Hrithik Roshan and Aishwarya Rai directed by Sanjay Leela Bhansali all arrived at theaters with marketing thunder intended to fill multiplexes on opening weekend, no matter the quality of the film. But the audience pushed back. One by one, these expensive yet middle of-the-road pictures delivered disappointing results or flat-out flopped.
Meanwhile, gambles on original concepts paid off like “Raajneeti” and “ Dabangg ,” as well as on remakes like Golmaal 3.
In today’s scenario movie executives started talking in solemn tones about the ability of social networking to sway attendance. The era of using marketing to trick consumers into seeing bad movies was drawing to a close.
In 2011, I believe there is a long-term danger to movie going if familiarity becomes too pervasive in the films we make. “The industry has a responsibility to its audience and to itself to make films that allow people to have a sense of discovery in the cinema. As a result, studios are finally and fully conceding that moviegoers, armed with Facebook and other networking tools and concerned about escalating ticket prices, are holding them to higher standards. The product has to be good. Still, the message that the year sent about quality and originality is real enough that studios are tweaking their operating strategies. Movie marketing can’t settle for good anymore — it has to be great.
At its core, the flight to classier blockbusters is also about insecurity: when in doubt, flee to quality. Studios are having a hard time reading what the audience wants. Stars are not delivering nor top directors, as evidenced by “Action Replay “ Guzaarish” and “ Raavan ,” films that moviegoers collectively ignored. The sequel strategy still seems to be paying.
In 2010 Box Office Stumbles badly, looking to the trends and themes cinematic magic has to go forward with lots of more in 2011 lots of surprises, January seems poised to deliver a handful of potential movies starting with Rajkumar Gupta based on real life story back in action Rani Mukerji lets see will it create the Thapar Maar at Box office or Junta will take as another Rang De Basanti in femae lead form, followed by that you have Deols Family Yamala Paagla Deewana ,will these follow footsteps of Apne or will really Chalayaga ya Ukhade at box office like Gadar, then you have most successful production house Aamir Khan Productions Dhoobi Ghaat directional Debut of Kiran Rao aims to kick off the republic week, while Madhur Bhandharkar’s Dil Toh Bachha Hain Ji also has potential to make an entry in Jan 2011 mark after Jail and Fashion .
Towering over all of these movies, though, it is the beginning of the year 2011, which should undoubtedly generate curiosity level as well as massive ticket sales at box office window.
After the some encouragement titles for January 2011, February shows some promising movies like Yeh Saali Zindagi directed by Sudhir Mishra starring Irfan Khan followed by Nikhil Advani Patiala House starring Akshay Kumar jointly produced by T-Series , People Tree and Hari Om Entertainment, then you have UTV -Vishal bharadwaj combination after Kaminey, 7 Khoon Maaf , like name will it have a marathon run of 7KM at box office just wait and watch which is coming with competition of Rakeshy Mehra productions jointly with PVR Picture Mad Madder Maddest starring Shreyas Talpade.
March is limited release due to World cup and Exams but still loaded with interesting limited releases like Game directional debut by Abhinay Deo starring Abhishek Bachan produced by Ritesh Sidhwani.
As the world cup and exams winds up April starts with Faltu produced by Vashu Bagnani and his son Jacky Bagnani second movie but it seems like it will his Debut movie from the first look out in the market , then you have high profile movie UTV’s Thank you directed by anees bazmee starring Akshay Kumar, Sonam Kapoor etc to hit theatres during IPL Season 4.
Then you have movies like Rohan Sippy’s Dum Maroo Dum , followed by again Excel Entertainment strikes back with Zoya Akhtar second directional venture Zindagi Mile Naa Dobara starring Hrithik Roshan, Katrina Kaif, then most awaited movie will be first half Salman Khan’s Ready which will hit theatre in may/june directed by Anees Bazmee.
Long Awaited Most promising director like Shriram Raghvan’s AgentVinod starring Saif Ali Khan and Kareena Kapoor and Imtiaz Ali Rockstar starring Ranbhir Kapoor will be most eagerly awaited.
Vipul Shah’s and Fox Studios Force Starring John Abhram directed by Nishikant Kamat will it create Ghajani fever needs to see, then there is something new talents rolling from Dharma Production’s Student of the Year none other than going to be directed by Karan Johar’s will it create magic of Kuch Kuch Hota hain new talents like Varun Dhawan son of David Dhawan and Aliya Bhatt daughter of Mahesh Bhatt, then comes again David Dhawan’s son director Varun dhawan who has Desi Boys in his kitty as first directional debut starring Akshay Kumar and John abhram duo back after Garam Masala, and you also have David Dhawan’s own directorional venture Rascal starring Sanjay Dutt Ajay Devgan and Arjun Ramphal along with Kanganua Ranauat.
Boney Kapoor’s Its my Life directed by Anees Bazmee which is most successful remake of south Indian languages going to mark starring Harman Baweja, Genelia and Nana Patekar.
Idd Release will see once again Salman’s Khan Bodyguard after most promising movie last year Dabangg.
Diwali will see release of Sharukh Khan’s RAONE and Don 2 in Christmas Eve.
2011 has most of the star power raked in 2-4 movies like :
Reema Katgi’s Next Untitled
Shah Rukh Khan
Prabhudeva’s directional venture to be produced by Sanjay Leela Bhansali
Zindagi Mile Na Dobaara
Saif Ali Khan
Dil Toh Bachha Hai
Remake of Singam
Dum Maaro Dum