Promotions for Viacom18 and AB Corp’s ‘Bbuddah – Hoga Terra Baap’ begin today with the first teaser of the film being released across India!
Written & Directed by Puri Jagannadh, ‘Bbuddah – Hoga Terra Baap’ will see the legendary Amitabh Bachchan in a super stylized avatar as the ‘Angry Old Man’!
The Producers are going all out to create maximum buzz around the film and the entire campaign is designed in a way to resurrect Big B’s ‘angry young man’ days.
They have put together an interesting print & television teaser campaign that features popular dialogues from Bachchan’s cult films like ‘Deewar’, ‘Agneepath’, ‘Shahensha’ & ‘Hum’. Apart from that, Bachchan will also be singing the title line ‘Bbuddah – Hoga Terra Baap’ in his unique baritone that is sure to leave you asking for more!
The film’s first look will then be revealed in a 60 second promo on eight TV channels during the Rajasthan Royals vs Mumbai Indians IPL match (for the first time) on May 20. One of his dialogues will be ‘aaj bhi mein pheke hue paise nahi uthaata!”
‘Bbuddah- Hoga Terra Baap’ releases on July 1 and also stars Hema Malini, Raveena Tandon, Sonu Sood, Sonal Chauhan, Southern actress Charmi & South Indian baddie Prakash Raj.
Source – BOI